Fall - Winter 2025

Our new collection is a nostalgic journey back to the '90s. We focus on strong silhouettes, defined shoulders, fitted jackets, suits, and everything that emphasizes our strength and independence. We play with layers and fabric textures. We draw heavily from old '90s magazines found at the bottom of our mom's closet, while simultaneously remaining true to ourselves. The element of girlishness and freshness that guides our collections reappears this season. The Madelle woman is strong and independent, yet she approaches fashion with a wink, knowing how to play with it and combine seemingly incongruous elements. She wears a pleated skirt with a fitted jacket, a bow in her hair, and a charming blue sweater under a heavy leather jacket. And all this with a smile.